Composition and lyrical interpretation Ī 20-second sound sample of "Down", a dancehall number which uses bass, snare drums intercepted with finger-snaps and tropical synths. In the United States, "Down" was sent to rhythmic contemporary radio stations on June 6 and to contemporary hit radio on June 13, 2017. It marked the group's first single as a quartet following original member Camila Cabello's departure in December 2016 to pursue a solo career. Epic Records and Syco Music released "Down" to all major streaming services and digital retailers on June 2, 2017, as the lead single from Fifth Harmony's self-titled third studio album. The group shared the single's accompanying cover art on Twitter on May 30, 2017. By going to the specified location, fans were able to decode parts of the song's lyrics through a Snapchat filter. On May 28, 2017, Fifth Harmony began a daily countdown to the release of "Down" by sharing coordinates of each member's hometown. "Down" was later mixed at Callanwood Fine Arts Center by Phil Tan in Atlanta, Georgia and mastered by Michelle Mancini at Larrebee Studios in North Hollywood. After listening to the song, he quickly created and recorded his verses at Sole Studios in London, England. After the track was completed, the group had the idea of including the rapper Gucci Mane on it. For the album, they contacted several music producers, going with the duo Ammo and DallasK who had produced " Work from Home" (2016). The group started working on their third studio album in January 2017. Fifth Harmony recorded "Down" at Westlake Recording Studios in Santa Monica, California. "Down" was written by Ammo, DallasK, Claire Demorest and Radric Davis while its production was handled by Ammo and DallasK.
It was included as part of their set list on the PSA Tour (2017–18). The song was also performed in several revised shows including the 2017 MTV Video Music Awards.
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To further promote "Down", Fifth Harmony performed it for the first time on the Good Morning America Concert Series on June 2, 2017, alongside Gucci Mane. It received a gold certification by the Recording Industry Association of America for 500,000 equivalent-units sold domestically in the United States.Īn accompanying music video for the song was released on Jthe clip follows the group singing in separated rooms from a motel as well as having an overnight pool party, interspersed with scenes where they dance in front of a neon-lit parking lot.
It also reached the top fifty in the United Kingdom, Canada, Ireland, and Portugal. Commercially, "Down" was moderately successful it debuted at its peak position of number 42 on US Billboard Hot 100 becoming their second-highest debut. However, some criticized its resemblance to "Work from Home". The song was noted by music critics for being similar to their 2016 single " Work from Home" in terms of production and structure, though others praised its sonority and summer-friendly production. Although it is written from a romantic perspective, "Down" was inspired by the group's bond as a quartet and the adversities they have faced together and individually. The lyrics are structured in verse–pre-chorus–chorus form. A dancehall number, "Down" has a production consisting of bass, snare drums, synths and soft snaps. The song was serviced to rhythmic contemporary radio four days after its initial release and then contemporary hit radio on June 13, 2017. Written by Jude Demorest, Gucci Mane and its producers Joshua Coleman and Dallas Koehlke, "Down" was released on June 2, 2017, through Epic Records as the lead single from the album. It features additional vocals by American rapper Gucci Mane. " Down" is a song recorded by American girl group Fifth Harmony for their self-titled third studio album (2017).
Single by Fifth Harmony featuring Gucci Mane 2017 single by Fifth Harmony featuring Gucci Mane "Down"